A stitch file is not an image. It is a set of instructions: where the needle goes, in what order, at what density and in which direction.
When a logo arrives as a JPEG, we rebuild it. Curves become stitch paths. Lettering gets a clean underlay so it stands up instead of sinking into the fabric. Small gaps get closed so the shape does not fray.
A good digitised file also plans for the fabric. A dense design that looks perfect on a cap will pucker on a lightweight scrub. We adjust density and backing based on what the logo will sit on.
This is why we ask for the highest resolution file you have, ideally a vector. A screenshot of a logo on a website is the hardest file to work from, and often needs a redraw.
Once the file is approved, it belongs to you. Reorders use the same file, so the logo on the fiftieth piece matches the first. That consistency is the real value of digitising properly.
